I was what's known as a closer: the guy who gets you to hand over the money.I'll tell you how, so you can recognize and avoid the techniques I used. If I were still in the game, I'd tell you only one thing: "You and I are going to make a lot of money together." I learned how to do this at an early age.I first tried heroin when I was 22, and became instantly addicted. Your autographed football and jerseys are hanging on the wall, along with awards and several pictures of you posing with famous actors.
The first day we ran that ad, it generated more than 10,000 phone calls.
I saw this tactic used again and again in my scam career — getting celebrities to legitimize the operation.
At least 100 employees were in the building at the time of the raid, including secretaries and other clerical staff.
A lot of them didn't even know that the business was a fraud.
Once I have gotten you into this condition, it doesn't matter how smart or dumb you are. The two most powerful ways to do this are through need and greed.
To find a client's emotional need, I'll ask a bunch of personal questions.
You might be thinking, "Oh, those get-rich-quick scams are obvious, and I would never fall for one." When I hear someone say that only stupid people fall for fraud, I feel like asking for that person's phone number.
But here's the thing: I didn't want to talk to stupid people, because stupid people don't have ,000 lying around to give me.
I've got a natural ability to talk people into things.